Designing the branding identity and direct mail projects for Merchly Apparel was a fun and edgy project. Crafting a distinct brand identity involved capturing the essence of Merchly's style through logo design, color schemes, and visual elements that resonated with the a mostly musician based target audience.

The direct mail projects were developed to convey the brand's affordable apparel messaging to potential customers. Leveraging compelling graphics and engaging copy, the pieces were aimed to engage online sales or make the phones ring.

The brand was geared towards establishing a unique and impactful presence in the competitive apparel industry with musicians and small businesses.